Chiranjeevi was keen to repay the society for the unlimited love and affection being showered on him by the millions of people across A.P .He felt that the energy and enthusiasm of those millions had to be channelized into something more meaningful for the welfare of the society.
Chiranjeevi sought expert study to identify areas where extensive public participation can help build a healthy society.
There were thousands of poor and needy people who were suffering because of inadequate infrastructure that facilitated safe and screened blood supply. While thousands were suffering on account of being visually impaired. The study also revealed that there were many misconceptions and pre conceived notions about blood and eye donations. The experts opined that a person of Chiranjeevi's stature and caliber can bring about a significant change in the situation for the better, by his active participation.
Thus 'The Chiranjeevi Blood Bank' was started in the month of October 1998 with an aim to provide safe and screened blood, free of cost to the poor and needy.
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